Visual identity and website design for a leading pharmacy training provider and consultancy
Project type: Visual identity design and premium website design and development with ongoing support
Client: Pharmacy Complete is a pharmacy training provider and consultancy
Dates: October 2015 to present
Services provided: Naming, visual identity, website design, image curation and processing, copywriting, website development, e-mail marketing integration, social integration, training.
We have worked with the team at Pharmacy Complete since they decided to set up the business in 2015. The brief was to create a name and visual identity for a new provider of pharmacy training and consultancy. The new visual identity would then be applied to a website design to launch the business.
Following extensive research and development, DOSE helped the team select their preferred name that communicated their depth and breadth of knowledge of the pharmacy sector and their broad offer. We then created a visual identity that supported the name and offer. We designed and developed a bespoke website focusing on simplicity of use while allowing pharmacy contractors and commissioners to learn about the services offered by Pharmacy Complete. We selected images to communicate the company’s approach to pharmacy, wrote and edited text and provided full training on how to add content to the site as a client.
A range of features were built into the site:
- Online shop
- Event registration
- Video integration
- Social integration
- E-mail marketing
- Search engine optimisation
- Content management system
‘From the outset we had confidence that using DOSE to create our brand, logo and style would capture the essence of our organisation, who we are and what we do. Gavin has led us through an excellent and engaging process to develop our website, designed and branded documents, social media and promotional collateral. Gavin has always been innovative, creative, responsive and is very much an integral part of the team.’
Deborah Evans, Managing Director, Pharmacy Complete