Visual identity for a high quality medical aesthetics provider in Southampton and Bournemouth
Project type: Visual identity
Client: Elegant Aesthetic Beauty Clinic is a high quality medical aesthetics provider in Southampton and Bournemouth
Dates: December 2017 and January 2018
Services provided: Logotype, icon, additional iconography, colour palette, graphical style, typographical style, photographic style, image curation and processing, brand visioning, business stationery, interior concept, website design, packaging design.
‘DOSE Design has made the process of creating a brand and marketing platform amazingly painless and in fact we have enjoyed every step. We now have a contemporary brand with multiple bespoke logos and concepts that we are very happy with’
James Tibbs, General Manager, Elegant Aesthetic Beauty Clinic
The Elegant Aesthetic team approached DOSE to help develop a new visual identity for their medical aesthetics venture. With such an enthusiastic client it was hard not to be carried along by their energy and vision. We went with it and set to work developing an identity that reflected their brand name, positioning and their commitment to providing the highest quality medical aesthetic services.
A full range of visual assets were created including a logotype that communicates the premium focus of the brand and a set of informational icons that are used to indicate they kind of services provided. A strong and, well, elegant logotype was developed and flooded with a bronze colour palette enhancing the texture and providing the opportunity for using some metallic inks on print material to really help Elegant Aesthetic stand out.
The new visual identity was applied to a range of collateral including business cards, a letterhead, and to the surprise of the Elegant Aesthetic team a range of product packaging and environment concepts. As we said, it was difficult not to get carried away. Inspiring clients to develop their vision as widely as possible is one of the things we like to do.
Significant increases in awareness and engagement have translated into activity at the brands touchpoints. Overall website traffic grew markedly during the campaign with a very substantial increase to traffic on Pre-registration Pharmacist specific pages.