No, not that creation story or in fact anything related to religious belief systems and the origins of our existence. We are going to look at the story of creativity in marketing. Think about an advert that you have seen at some point in your life, think about a brand that you actually like – what is driving that memory and that affection? It’s almost certain that, in the case of the advert, it isn’t the particular place or time that you saw it, say the TV or a bus stop at 10pm. Nor, in the case of the brand, is it likely to be the core benefit of the product the brand provides, after all the commodity provides that too. It’s something else. Something less tangible, more difficult to quantify but no less powerful for it.
Search your soul and you will find that the reason you remember these specific things is creativity.