Brought to you by Gavin Birchall
In a recent article called ‘Decisions, Decisions’, I wrote about research that enlightens us about how humans make decisions and how influencing those processes are really what branding is all about. Powerful stuff. The research, not the writing. In this article I’d like to write about some more powerful stuff. Not how humans make decisions but why they behave the way they do to get what they want. More powerful stuff wouldn’t you say?
Let’s start with a question.
Brought to you by Gavin Birchall
In a recent article called ‘Decisions, Decisions’, I wrote about research that enlightens us about how humans make decisions and how influencing those processes are really what branding is all about. Powerful stuff. The research, not the writing. In this article I’d like to write about some more powerful stuff. Not how humans make decisions but why they behave the way they do to get what they want. More powerful stuff wouldn’t you say?
Let’s start with a question.
Brought to you by Gavin Birchall
Even some of the most enlightened and cool people I know talk about marketing as ‘getting the crayons out’ which, with the exception of one case, demonstrates that they don’t really get it.
Then there is the even more esoteric area of marketing known as branding, which brings a far away stare to the face of many a senior leader in pharmacy.
Brought to you by Gavin Birchall
Think about your viral load. Think about your media load. Manage them both. Eat as well as possible, sleep as much as you can, drink in moderation, get some decent exercise. Take the chance to be where you are with who you are with and really connect. The world will come flooding back in soon enough and we’ll all be pulled back into the stream.
Put the phone down and talk to each other. Pick up a book, or a paint brush, or a game of chess, or your trainers or a pen and write a letter to someone who might be feeling lonely. Stick it out and keep going. It’s something we are great at in this country.
Brought to you by Gavin Birchall
I am sure that you will have a strong sense of familiarity with what I’m about to describe. Sorry about bringing it to mind as it’s uncomfortable for many.
You are watching / reading / hearing a news report that relates to medicines in some way and the report gets it horribly, childishly, infuriatingly wrong. Your heart sinks and your heckles rise. Why, oh why, can’t they get the details right?!