I am not often political. I am not often controversial. I do not often prompt conflict.
Neither am I about to be or do so now despite how it may appear.
The need to pursue a course of action that aligns our existence with that of the rest of creation is so tangibly clear that if the penny hasn’t dropped for some yet it isn’t because it isn’t obvious, rather that they just haven’t arrived there yet. Not surprising and no shame.
Many of us are jaded with being told what we must do, what must happen and what the consequences will be if we disobey. An army of talented, skilled people work on it every day. Their job is to influence our thoughts about one thing or another. Their product or their idea. To bring us round to their way of thinking and in doing so reap the rewards of our investment or involvement in their world. We live in an age of outrage with crisis ‘this’ and crisis ‘that’ being declared on a daily basis. And there are crises genuine pressing and urgent ones but the overall volume of communication means it’s becoming harder to tell the difference and people are responding less. So those selling the messages shout louder and ramp up their outrage, amplify their particular crisis. It’s become supercharged in recent decades with the development of faster, easier more ubiquitous ways of reaching others and all the while our attention is seized to one end or another.
In the meantime our attention is diverted from many of the things that really matter. Those that are developing more slowly, so slowly that in our ever more busy and distracted lives we don’t see them. Our collective activity has been slowing having an impact on what was seemingly infinite and invincible. The natural world around us. As the number of humans on the planet grows and the aspiration to have everything spreads, the infinite has become finite, the invincible has become vincible. We’ve gradually become aware of this, as individuals, as groups, at different rates but our belief that our world could and would absorb it has kept the threat at a distance.
However it is time to reconsider. It is time to act. As individuals and groups, companies and organisations.
Not through some flustered, passionate, desperate gesture but in response to a real evidence based, existential and tangible threat.
I won’t attempt to provide the evidence here. Others do that much more effectively and eloquently. I have chosen to start exploring the evidence and I’m convinced. Spare an hour and a half and watch this:
or dwell a little longer, take a step away from a screen and read this:
Our activities are not isolated. Although we try to separate ourselves from the natural world we are a part of it. Everything we have built, our entire modern society relies on healthy natural ecosystems which are disturbing. While they have absorbed a lot of change they are rapidly and imminently approaching a tipping point from which they won’t bounce back, they won’t recover. It has become clear that everything in those systems will suffer. Including us.
When you are convinced here’s a simple action for you. It’s a starting point. If you run a business sign up and do what you can.
DOSE is a…
Although we are a small business, hardly noticeable, we have signed up to the Terra Carta. We have chosen Terra not terror and plan to work hard to operate a sustainable business. Small steps, one at a time, all add up. We aren’t perfect but we are going to try and get better day by day.
You can sign up, download the charter and pledge commitment here:
Just e-mail them and say you’d like to join up. I did. As soon as I saw it.
It’s not onerous. There is a simple set of ideas that will support the development of a sustainable private sector.
Don’t delay. There isn’t time to delay.