Brought to you by Gavin Birchall
In an increasingly competitive market and with new challenges to pharmacy profitability popping up every week, it’s time to focus on what you can control. Surely it would be madness to focus on anything else?
Recognise, understand and manage your customer experience to give yourself a sustainable competitive advantage that will help you satisfy and delight your existing customers and win new ones.
Brought to you by Gavin Birchall
In an increasingly competitive market and with new challenges to pharmacy profitability popping up every week, it’s time to focus on what you can control. Surely it would be madness to focus on anything else?
Recognise, understand and manage your customer experience to give yourself a sustainable competitive advantage that will help you satisfy and delight your existing customers and win new ones.
Brought to you by Gavin Birchall
There are so many urgent issues to deal with when a. starting a business, b. running a business or c. rescuing a business, that branding (and often marketing as a whole) is an area that is neglected. When faced with the workload associated with a long list of plans detailing actions to get the myriad parts of the whole operation working smoothly and profitably you could be forgiven for letting branding slip to the bottom or off the list completely.
Or could you?
Brought to you by Gavin Birchall
People in marketing love to herald the death of this and the death of that. It’s linked partly to an obsession with the new and partly to a need to replace the old, which those responsible don’t sell, with the new, which they often do. They’ve worked through the death of TV, advertising etc and now it seems to be the turn of branding itself.
The death of branding is a nonsense and anyone suggesting it may well understand what they are selling but they don’t understand branding.
Brought to you by Gavin Birchall
Pharmacy branding is the same as any other type of branding and if anyone tries to tell you otherwise it’s time to walk away. Of course healthcare is special and so are the people involved in delivering it, however why would you abandon core branding principles that work for everyone else for no good reason? Here is what matters in pharmacy branding.