Strategic thinking

With all of the rapid fire, hustle and bustle of modern brand activation it is no wonder that people talk about pivoting a lot. The pressure to deliver growth on shorter and shorter timescales combined with the captivating but ultimately distracting communication options is causing many to lose track of what they are doing and pivot way too much and in the wrong way.

Let’s confirm what is is to pivot and then we’ll move onto when it’s helpful and when it really isn’t.

With all of the rapid fire, hustle and bustle of modern brand activation it is no wonder that people talk about pivoting a lot. The pressure to deliver growth on shorter and shorter timescales combined with the captivating but ultimately distracting communication options is causing many to lose track of what they are doing and pivot way too much and in the wrong way.

Let’s confirm what is is to pivot and then we’ll move onto when it’s helpful and when it really isn’t.

In an increasingly competitive market and with new challenges to pharmacy profitability popping up every week, it’s time to focus on what you can control. Surely it would be madness to focus on anything else?

Recognise, understand and manage your customer experience to give yourself a sustainable competitive advantage that will help you satisfy and delight your existing customers and win new ones.

In an increasingly competitive market and with new challenges to pharmacy profitability popping up every week, it’s time to focus on what you can control. Surely it would be madness to focus on anything else?

Recognise, understand and manage your customer experience to give yourself a sustainable competitive advantage that will help you satisfy and delight your existing customers and win new ones.