Marketing is a black sheep
Marketing is a black sheep. It is part of the business administration flock but is often viewed with suspicion because it is misunderstood. That should not be surprising because marketing is a business function that focuses on people and what they feel, think and do.
People are changeable, which introduces unknowns and puts business managers off thinking about marketing. If you are interested in what your pharmacy’s customers, clients, patients and other stakeholders feel, think and do then you need to take the time to understand marketing. With so few people in pharmacy doing it well – if at all – there is a real opportunity to take the competitive advantage by understanding it, harnessing it and executing it as well as you can.