We are an intensely curious bunch.
Most healthcare professionals are.
Our background in healthcare spans over 18 years and covers face to face patient care through to board room level organisational leadership. During that time we realised how important communication is within healthcare. Our patients are people right?
Communication defines us as a species. We became fascinated with how brand experience impacts health outcomes.
That is why we work in healthcare branding.
This is what we do.
Great branding begins with understanding the hearts and minds of your audience. We take time to understand your organisations purpose, positioning and tactics to inform our work with your brand.
The core aspiration - Defining the brand purpose - Who you are and why it matters.
The strategic arc - Describing the brand victory - Who your audience is and how to satisfy them.
The tactical cycle - Managing the brand experience - Structuring your offer and how it influences people.
The root to the heart and mind is through the eyes and ears.
We combine art and science to create an identity that ensures your audience always recognises your work.
The unifying message - Naming | Visual and verbal identity | Brand guidelines | Brand architecture.
GET IN TOUCH
If you are in the business of making patients lives better and need either a new brand or a re-brand get in touch and let's see if we can work together.
We like working with decent people who are trying to make a difference and frequently help them bring their vision to life.