Digital marketing campaign for a pharmacy training provider seeking growth
Project type: Digital marketing campaign implmentation
Client: Scientia Skills is a pharmacy training provider seeking growth
Dates: January 2018
Services provided: Campaign planning, campaign management, campaign messaging, communications integration, website copy writing, search engine optimisation, image curation and processing, graphic design, direct mail copywriting, design and scheduling, social copywriting, design and scheduling, campaign metrics.
‘We’ve been really pleased with the outcome of the marketing campaign. Its raised awareness of our offer with a much bigger audience than before and has helped us reach new customers. We’re looking forward to the next one.’
Rachel Marchant, Managing Director, Scientia Skills
Having worked with the Scientia Skills team on their marketing strategy and subsequently developing their e-commerce website earlier we knew the team well and when shortly before the end of year break we were asked to help develop and deliver a new campaign for January we jumped at the chance. An outline brief to drive awareness and engagement around the companies new Pre-registration Pharmacist training offer was provided after which we discussed the best approach and set to work.
Careful consideration of how best to schedule the planned activity across the chosen channels was important to maximise achievement of campaign goals. The full range of digital channels employed by Scientia Skills were involved and integrated communications were scheduled for the duration of January.
Key features and benefits relating to the new programme were defined and new written content was created and optimised based on the list. Bespoke campaign graphics were developed to support the campaign, enhance understanding and increase engagement. Detailed campaign metrics have been carried out each month to monitor response to the campaign and enable the activity to evolve.
Significant increases in awareness and engagement have translated into activity at the brands touchpoints. Overall website traffic grew markedly during the campaign with a very substantial increase to traffic on Pre-registration Pharmacist specific pages.