Digital marketing campaign for a ground breaking pharmacy automation solution provider based in Warrington
Project type: Digital marketing campaign implmentation
Client: Robotik Technology UK is a pharmacy automation solution provider
Dates: September 2017 to date
Services provided: Campaign planning, campaign management, campaign messaging, communications integration, website copy writing, search engine optimisation, image curation and processing, photography, graphic design, direct mail copywriting, design and scheduling, social copywriting, design and scheduling, campaign metrics and evolution.
‘The campaign was a critical part of our growth strategy and we partnered with DOSE as we were confident about their background and relevant experience. Despite tough deadlines and a demanding client, DOSE continued to surprise us with high quality, innovative and on time deliverables which are now part of the foundation that our success is built upon.’
Andy Beesley, Managing Director, Robotik Technology UK
Having worked with the Robotik Technology UK team to develop their digital marketing strategy earlier in the year we were pleased to be asked to implement the campaign providing the resource and expertise. The campaign structure was already in place based on the strategy so we were ready to go.
Careful consideration of how best to schedule the planned activity across the chosen channels was important to maximise achievement of campaign goals. A series of campaign topics were developed focusing on specific product categories and detailed schedules of activity on a campaign, monthly, weekly and daily basis were produced.
Communications channels and specific platforms were chosen to reach the target market and carry the product and positioning messages. A balance of content was written and designed over the campaign to engage customers and prospects at different points on the purchase funnel.
Keyword research supported optimised, core content on the company’s new website which was shared across a range of social media channels and reflected via direct e-mail activity. Detailed campaign metrics have been carried out each month to monitor response to the campaign and enable the activity to evolve.
Significant increases in awareness and engagement have translated into activity at the brands touchpoints which has led to both leads and sales. Organic search engine rankings have improved markedly while traffic driven to the company’s website has grown and changed as people respond to the campaign.