Promotional brochure for an innovative healthcare company working at the primary/secondary care interface in Birmingham
Project type: Document
Client: PharmaLead is a healthcare company based in Birmingham
Dates: January 2016 to March 2016
Services provided: Document design, copywriting
Pharmalead approached us after they saw the initial brand design and website project work we did for Pharmacy Complete. The brief was to write and design a company brochure to help them present their offer effectively to their NHS trust customers.
Developing their existing logotype and creating an updated microbrand became an important part of the project and helped create an identity that communicated the innovative, modern character of the brand. Careful selection and processing of images and a dynamic diagonal design concept helped to position the brand further.
Following both written and extensive verbal communication about the company’s forward thinking solutions we translated the company’s vision into compelling words that made clear how NHS trusts would benefit from working with PharmaLead.