Brand consultancy for an award winning, independent pharmacy group in Donegal, Ireland
Project type: Brand consutlancy
Client: Brennans Pharmacy Group is a an award winning, independent pharmacy group in Donegal, Ireland
Dates: December 2018
Services provided: Consultancy
‘Gavin’s brand consultancy provided a helpful lens for me to be looking through going forward that I didn’t have clarity on before.’
Fergus Brennan, Owner, Brennans Pharmacy Group
Fergus from Brennans Pharmacy Group made the trip over to the UK for the Pharmacy Show in October 2018. With a keen interest in branding and marketing he attended the talk Gavin gave about marketing for pharmacy people, purchased a copy of The Pharmacy Marketing Formulary and subsequently got in touch to commission brand consultancy services.
Following initial conversations by phone a trip to Ireland was planned with a clear agenda. A tour of the Brennans Pharmacy Group estate amidst the beautiful setting of Dongeal was accompanied with in depth discussion about the history, aspiration, plans and activities of the group. A review of key aspects of the branding processes was carried out with a practical, action orientated report supporting ongoing work with the group.