A set of animated promotional videos for a vigorous group of five pharmacies in Edinburgh and Fife
Project type: Animiated promotional video design and production
Client: Dears Pharmacy is a growing group of five pharmacies making the most of the Scottish contract
Services provided: Copywriting, storyboarding, image curation, graphic animation, soundtrack research, file processing.
‘As part of our strategy to grow and diversify our pharmacy business, we wanted to create some professional videos that showcased some of our services. We met with Gavin at DOSE to discuss our goals and together created a set of professional videos to use on our site and social media. As always Gavin was professional, attentive and understanding of our goals and helped to bring our vision to life. We would highly recommend Gavin to support grow and develop your business.‘
Mahyar Nickkho-Amiry, Operations Director, Dears Pharmacy
Dears Pharmacy have a very active integrated communications plan that regularly updated and executed with enthusiasm. To help maximise engagement on digital channels we were briefed to create a set of four, short animated videos to promote key services within the businesses portfolio.
With a strong understanding of the services concerned due to our previous work with Dears Pharmacy we were able to write suitable copy and storyboard the videos based on our initial brief. We created an animated identity sequence at the beginning of each video to build consistency across the set and a call to action sequence at the end to drive desired behaviours. The music selection was carefully made to create a positive, approachable atmosphere and build audible brand associations over time.
Following review of the first four videos we were asked to expand the set to a total of seven during production.
Here are three of the seven for you to feast your eyes on.
Dears Pharmacy Brand Video
Dears Pharmacy Travel Clinic
Dears Pharmacy Diagnostics