DOSE Design

As business owners and managers we know that pulling the right levers at the right time is important and we all have them to pull whatever our role. However the intention comes before the action and that is what we are interested in here.

Everyone understands the concept of a ladder. You start at the bottom and work you way up, rung by rung to reach your goal. That might be a light bulb that needs replacing, a bookshelf that needs reaching or (horror of horrors) a gutter that needs cleaning. There is another kind of ladder though. If you haven’t heard of the concept of the customer benefit ladder then you are about to learn something useful.

Positioning is at the heart of marketing and is a key driver for the decisions you make about how how to design, deliver and promote your products. Pretty important then. Whether you are a pharmacist thinking about developing your next clinical service or you provide products and services for pharmacists, get your positioning right and you have a solid foundation.