DOSE Design

People in marketing love to herald the death of this and the death of that. It’s linked partly to an obsession with the new and partly to a need to replace the old, which those responsible don’t sell, with the new, which they often do. They’ve worked through the death of TV, advertising etc and now it seems to be the turn of branding itself.

The death of branding is a nonsense and anyone suggesting it may well understand what they are selling but they don’t understand branding.

Healthcare branding is the same as any other type of branding and if anyone tries to tell you otherwise it’s time to walk away. Of course healthcare is special and so are the people involved in delivering it, however why would you abandon core branding principles that work for everyone else for no good reason? Here is what matters in healthcare branding.

Healthcare branding is the same as any other type of branding and if anyone tries to tell you otherwise it’s time to walk away. Of course healthcare is special and so are the people involved in delivering it, however why would you abandon core branding principles that work for everyone else for no good reason? Here is what matters in healthcare branding.